TRACE. GO AHEAD.
Using technically innovative approaches, TRACE verifies and certifies that your Out-of-Home Ad campaigns are rendered precisely when and where they are supposed to be, increasing the accountability, trustworthiness, and value of the OOH Medium by optimizing the execution of the creative delivery.
Benefits
Knowledge
Having access to full campaign execution details in real-time is
crucial. This is the core of what we do at TRACE.
With TRACE, brands, agencies and operators will have quick access to verified information on what’s going on with their Out of Home campaigns. TRACE provides more information — faster. This includes creative insights, execution/play measurement and optimization, with integration to existing management systems.
Control
TRACE follows the life of a creative message in the out-of-home environment, from beginning to end.
The creative message display is the focal point in any media process — so it must be accurate. We certify each step, from the correct rendering or delivery on each panel, whether digital or classic, to its permanence throughout the campaign period while offering end-to-end control throughout the process. Each step is verified with the transparency offered by TRACE.
Possibilities
TRACE incorporates all OOH media, both classic and digital. It
integrates operators, agencies and brands.
It also integrates with sources that feed sociodemographic, economic and geolocation variables, that all work synergistically to optimize campaign management for buyers and sellers. TRACE delivers “Proof-of-Play” or “Proof-of-Posting” certification — what brands need to keep moving forward.
Architecture overview:
Platform
TRACE Web Portal
Through the TRACE portal you have a powerful tool to track your campaigns in an intuitive and simple way.
- Using TRACE, campaign tracking becomes an easy task
- The TRACE dashboard gives you the power to monitor your campaign execution in real time
- Know the status of the creative at each site at any time with just a click
Collection
Collecting Data
TRACE secures information from
each campaign and collects POPs
of all campaign sites.
Verification
TRACE uses different processes
and technologies to ensure accurate
verification of each receipt.
From classic sites to digital screens,
including programmatic. TRACE
is establishing Global best practices
in OOH innovation.
Monitoring & Reporting
From the TRACE web portal, you can monitor your campaigns in real time through interactive dashboards and maps.
Centralized information:
TRACE dashboard monitors all
campaigns through a single
platform.
GO AHEAD.
Using technically innovative approaches, TRACE verifies and certifies that your Out-of-Home Ad campaigns are rendered precisely when and where they are supposed to be, increasing the accountability, trustworthiness, and value of the OOH Medium by optimizing the execution of the creative delivery.
Benefits
Knowledge
Having access to full campaign execution details in real-time is crucial. This is the core of what we do at TRACE.
With TRACE, brands, agencies and operators will have quick access to verified information on what’s going on with their Out of Home campaigns. TRACE provides more information — faster. This includes creative insights, execution/play measurement and optimization, with integration to existing management systems.
Control
TRACE follows the life of a creative message in the out-of-home environment, from beginning to end.
The creative message display is the focal point in any media process — so it must be accurate. We certify each step, from the correct rendering or delivery on each panel, whether digital or classic, to its permanence throughout the campaign period while offering end-to-end control throughout the process. Each step is verified with the transparency offered by TRACE.
Possibilities
TRACE incorporates all OOH media, both classic and digital. It
integrates operators, agencies, and brands.
It also integrates with sources that feed sociodemographic, economic, and geolocation variables, that all work synergistically to optimize campaign management for buyers and sellers. TRACE delivers “Proof-of-Play” or “Proof-of-Posting” certification — what brands need to keep moving forward.
Architecture overview:
Platform
TRACE Web Portal
Through the TRACE portal you have a powerful tool to track your campaigns in an intuitive and simple way.
- Using TRACE, campaign tracking becomes an easy task
- The TRACE dashboard gives you the power to monitor your campaign execution in real time
- Know the status of the creative at each site at any time with just a click
Collection
Collecting Data
TRACE secures information from each campaign and collects POPs of all campaign sites.
Verification
TRACE uses different processes and technologies to ensure accurate verification of each receipt. From classic sites to digital screens, including programmatic. TRACE
is establishing Global best practices in OOH innovation.
Monitoring & Reporting
From the TRACE web portal, you can monitor your campaigns in real time through interactive dashboards and maps.
Centralized information:
TRACE dashboard monitors all
campaigns through a single
platform.
Perspectives from Industry Leaders
Prof. Dr. Kai-Marcus Thäsler
Managing Director
Fachverband Aussenwerbung e.V.
Out-Of-Home Research & Services GmbH
“OOH Trace is an innovative, real-time platform that monitors and certifies both digital and classical OOH media. By verifying ads it brings trust and benefits in the market – both for clients and media owners.”
Ben Milne
Managing Director, PSI Advertising
“With bots and fraud rampant in social and digital media, Proof-of-Play has never been more important in the OOH sector. With the full co-operation of the buyers and sellers, DSP’s and SSP’s, independent verification solutions like TRACE POP verification will enhance the value and trust in the OOH medium across all formats.”
Contact
Whether you’re not sure who you need to speak to, want the nitty gritty data details or simply want a bit more info, we’d love to help. Just drop us a message and we’ll be sure to get back to you.
About how TRACE can help your business, please contact us in confidence using the form or email info@oohtrace.com
USA & CANADA
142 Bella Vista Terrace
Unit D
North Venice
Florida 34275-6734
USA
BRASIL
Alameda Iberica 285
Tamboré
Santana de Parnaiba, Sao Paulo
BRAZIL
SPAIN
Pge. Buigas 4
08193 Bellaterra
SPAIN
FRANCE
9 ruelle de l’étang
60 950 Ermenonville
FRANCE