OohTrace

TRACE. GO AHEAD.

Using technically innovative approaches, TRACE verifies and certifies that your Out-of-Home Ad campaigns are rendered precisely when and where they are supposed to be, increasing the accountability, trustworthiness, and value of the OOH Medium by optimizing the execution of the creative delivery.

Benefits

Knowledge

Having access to full campaign execution details in real-time is
crucial. This is the core of what we do at TRACE.

With TRACE, brands, agencies and operators will have quick access to verified information on what’s going on with their Out of Home campaigns. TRACE provides more information — faster. This includes creative insights, execution/play measurement and optimization, with integration to existing management systems.

Control

TRACE follows the life of a creative message in the out-of-home environment, from beginning to end.

The creative message display is the focal point in any media process — so it must be accurate. We certify each step, from the correct rendering or delivery on each panel, whether digital or classic, to its permanence throughout the campaign period while offering end-to-end control throughout the process. Each step is verified with the transparency offered by TRACE.

Possibilities

TRACE incorporates all OOH media, both classic and digital. It
integrates operators, agencies and brands.

It also integrates with sources that feed sociodemographic, economic and geolocation variables, that all work synergistically to optimize campaign management for buyers and sellers. TRACE delivers “Proof-of-Play” or “Proof-of-Posting” certification — what brands need to keep moving forward.

Architecture overview:

Platform

TRACE Web Portal

Through the TRACE portal you have a powerful tool to track your campaigns in an intuitive and simple way.

Collection

Collecting Data

TRACE secures information from
each campaign and collects POPs
of all campaign sites.

Verification

TRACE uses different processes
and technologies to ensure accurate
verification of each receipt.
From classic sites to digital screens,
including programmatic. TRACE
is establishing Global best practices
in OOH innovation.

Monitoring & Reporting

From the TRACE web portal, you can monitor your campaigns in real time through interactive dashboards and maps.

Centralized information:
TRACE dashboard monitors all
campaigns through a single
platform.

header
TRACE.
GO AHEAD.

Using technically innovative approaches, TRACE verifies and certifies that your Out-of-Home Ad campaigns are rendered precisely when and where they are supposed to be, increasing the accountability, trustworthiness, and value of the OOH Medium by optimizing the execution of the creative delivery.

Benefits

Knowledge

Having access to full campaign execution details in real-time is crucial. This is the core of what we do at TRACE.

With TRACE, brands, agencies and operators will have quick access to verified information on what’s going on with their Out of Home campaigns. TRACE provides more information — faster. This includes creative insights, execution/play measurement and optimization, with integration to existing management systems.

Control

TRACE follows the life of a creative message in the out-of-home environment, from beginning to end.

The creative message display is the focal point in any media process — so it must be accurate. We certify each step, from the correct rendering or delivery on each panel, whether digital or classic, to its permanence throughout the campaign period while offering end-to-end control throughout the process. Each step is verified with the transparency offered by TRACE.

Possibilities

TRACE incorporates all OOH media, both classic and digital. It
integrates operators, agencies, and brands.

It also integrates with sources that feed sociodemographic, economic, and geolocation variables, that all work synergistically to optimize campaign management for buyers and sellers. TRACE delivers “Proof-of-Play” or “Proof-of-Posting” certification — what brands need to keep moving forward.

Architecture overview:

Platform

TRACE Web Portal

Through the TRACE portal you have a powerful tool to track your campaigns in an intuitive and simple way.

Collection

Collecting Data

TRACE secures information from each campaign and collects POPs of all campaign sites.

Verification

TRACE uses different processes and technologies to ensure accurate verification of each receipt. From classic sites to digital screens, including programmatic. TRACE
is establishing Global best practices in OOH innovation.

Monitoring & Reporting

From the TRACE web portal, you can monitor your campaigns in real time through interactive dashboards and maps.

Centralized information:
TRACE dashboard monitors all
campaigns through a single
platform.

Perspectives from Industry Leaders

Prof. Dr. Kai-Marcus Thäsler

Managing Director
Fachverband Aussenwerbung e.V.
Out-Of-Home Research & Services GmbH

“OOH Trace is an innovative, real-time platform that monitors and certifies both digital and classical OOH media. By verifying ads it brings trust and benefits in the market – both for clients and media owners.”

Ben Milne

Managing Director, PSI Advertising

“With bots and fraud rampant in social and digital media, Proof-of-Play has never been more important in the OOH sector. With the full co-operation of the buyers and sellers, DSP’s and SSP’s, independent verification solutions like TRACE POP verification will enhance the value and trust in the OOH medium across all formats.”

Contact

Let’s talk!

Whether you’re not sure who you need to speak to, want the nitty gritty data details or simply want a bit more info, we’d love to help. Just drop us a message and we’ll be sure to get back to you.

For more information

About how TRACE can help your business, please contact us in confidence using the form or email info@oohtrace.com

TRACE WORLD WIDE

Click countries for contact
details

USA & CANADA

142 Bella Vista Terrace
Unit D
North Venice
Florida 34275-6734
USA

BRASIL

Alameda Iberica 285
Tamboré
Santana de Parnaiba, Sao Paulo
BRAZIL

 

SPAIN

Pge. Buigas 4
08193 Bellaterra
SPAIN

FRANCE

9 ruelle de l’étang
60 950 Ermenonville
FRANCE